In the words of Jerry Seinfield, "What's the deal with all these kettlebells?". When you run a kettlebell internet business you encounter all types of people commenting on the content you put out. As awesome as kettlebells are, some people still do not get it. To paraphrase a recent comment on one of our posts, kettlebells disappeared for a reason! Dumbbells are the way of the future!
Well did they? Kettlebells are insanely useful and it would be hard to find an expert who believes otherwise these days. One of the reasons we started the business is because kettlebell just made sense to us. We all had athletic backgrounds and could immediately see the effectiveness and non-fad like qualities compared to a 7 minute abs scheme.
I first read about The Lindy Effect in a book by Nassim Taleb. The Lindy Effect says the life expectancy of some non-perishable items, like kettlebells, is proportional to their current age. So every additional period of survival says there should be longer life expectancy. With that understood, we believe kettlebells should be around or a long time and should outlast most fitness equipment.
For those who are curious, we recently wrote about the resurgence of the Kettlebell and some history about the kettlebell for Ben Greenfield's blog. You can read our post on his site through the button below!